Employee recruitment can be a challenge, especially if you don’t have a framework to work from. Today, we’ll be discussing proven employee recruitment strategies you can implement today to start finding the right talent for your company.
The hiring process of your company is a big piece of running a business. It doesn’t matter if you’re a CEO, HR Manager or just a small business owner, you’re going to need to recruit employees at some point.
Here’s 7 employee recruitment strategies to help you find the right employees to hire.
(1) Your Company Brand Matters
What’s the one factor that allows you to stand out among your competition? The answer is your company “brand.” Your brand should reflect your beliefs, mission, workplace culture and values. There’s one key question you should be asking, “why would someone want to work our company?” You need to make sure all of your content, marketing and properties are aligned with your brand.
(2) Make Sure You Use Social Media
Social media is a great employee recruitment tool you have at your disposal, make sure you’re using it. Social recruiting is becoming very popular, especially with companies that are trying to attract millennials. Not only is social media a great place for recruiting, it’s also a great tool for communicating with talent.
(3) Creating The Right Job Posts
A lot of employers make the mistake of creating job posts that are bland, boring and scares away talent. We don’t want you to make the same mistakes. First impressions matter and for many of your prospects, this will be the first time they hear about your company.
(4) Niche Specific Job Boards
Depending on the niche and market you serve, it may prove to be difficult for your company to find talent. If that’s the case, you may want to consider looking for niche specific job boards. While some of these job boards are small, they’re focused around a specific niche, so these can be ideal for finding the right type of talent you’re looking for.
(5) Creating Iconic Interviews With Prospects
First impressions matter a ton, it’s the perfect opportunity to leave an ever lasting highlight of how your company is different versus the competition. You always want to make your interviews low stress, never forget that. You want prospects to be comfortable. As we’ve stated time and time again, allow your company brand to be represented. You want all potential employees to understand your mission, values, beliefs and culture.
(6) Applicant Tracking Systems
If you’re struggling with employee retention or your continuously recruiting prospects, you may want to consider using an applicant tracking system. Also referred to as ATS, applicant tracking systems allow you to automate job postings and finding the right type of talent you need.
How important is applicant tracking systems? According to CareerBuilder, 78 percent of employers that are using ATS said that recruiting technology makes finding great talent easier than ever.
(7) Consider Meeting With Other Employees
Here at Kadalyst, we’re always discussing the importance of employee engagement and building your workforce on the foundation of culture. If your company has a strong culture and the right building blocks in place, prospects may love the opportunity to talk with other employees.
(8) Recruiting College Applicants
Taking your recruiting to college campuses can allow you to find rising talent in your industry. There’s a wide range of schools out there that specialize in specific areas. Plus, if your company has internship opportunities, that may be attractive for your prospects.
(9) Rely On Your Data And Analytics
Another huge benefit to using ATS is the recruitment metrics you can collect to improve your employee recruiting. Remember, if you’re not tracking it, you can’t improve it. There’s a number of key data points you can get;
- Cost Of Hire
- Qualified Candidate Rate
- Application Completion Rate
- Candidate Response Rate
- Time To Hire
(10) Employee Referral Program
A lot of employers don’t realize just how positive an employee referral program can be, especially when it comes to hiring new talent. A great referral program benefits you and your employees. What can an employee referral program help with?
- Shorter Time Hiring Employees
- Shorter Onboarding Period
- Lower Turnover Rates
- Higher Quality Talent
- Less Expenses With Hiring
(11) Passive Candidates
This one is no secret in the hiring department but the data has backed how successful passive candidates can be when hiring. High quality talent spends less than 10 days on the market, so that doesn’t leave you a lot of time to find great talent.
(12) Keep Job Postings Accurate
There’s nothing worse for prospects than searching for a job they want only to find out later that the job is no longer available. We understand it can be tough to keep track of all your job postings and updating them on a regular basis. However, you don’t want angry prospects blasting your hiring via social media. Keep your job listings as accurate as possible, keeping them updated regularly too.
(13) Don’t Wait On Great Talent
As we said just above, top talents spend less than 10 days on the market. You can’t just wait on great talent, you have to take action. If you see an application or resume that impresses you, get on the phone right away and schedule an interview. Your competitors are likely seeking top talent too, he or she may have an application in there too.
(14) Improve Your Recruiting Process
We’ve already discussed the importance of tracking your data and how ATS can help you. For example, a lot of companies are finding success with “test” versus applications. If you have ideas of your own to make your recruiting process easier, try it. You should always look for ways to improve your recruiting, you’ll never know if you don’t try it.
Employee Recruitment In 2020
The right tools, software and resources are there to make your employee recruitment in 2020 a huge success.